The Madam

This is a very famous sentence in Portugal. It was created for a Coca-Cola advert by the famous Portuguese poet, writer, philosopher Fernando Pessoa. It refers when you try something completely new and then you embrace it and like it!

Portuguese Sayings

This is a very famous sentence in Portugal. It was created for a Coca-Cola advert by the famous Portuguese poet, writer, philosopher Fernando Pessoa. It refers when you try something completely new and then you embrace it and like it!

Portuguese Sayings


"We never love anyone. What we love is the idea we have of someone. It’s our own concept—our own selves—that we love."  - Fernando Pessoa, The Book of Disquiet


"Stones in the road? I save every single one, one day I´ll build a castle."  - Fernando Pessoa